Rabbit Unveils New AI Smart Assistant


Santa Monica-based startup Rabbit has unveiled its latest product, the Rabbit R1 AI assistant, at the Consumer Electronics Show (CES 2024) in Las Vegas. The Rabbit R1 is an AI-powered device equipped with a 2.88-inch touchscreen display. In addition, the MediaTek processor powers the AI assistant. This compact device aims to simplify the user experience by offering a range of functions. Additionally, it includes playing music, ordering groceries, and sending messages.

The Vision Behind Rabbit R1


Jesse Lyu, the founder and CEO of Rabbit, explained the motivation behind the Rabbit R1. In addition, he stated that the proliferation of complex smartphone apps with disjointed user experiences has led to frustration among users. Rabbit aims to provide an intuitive, app-free experience by harnessing the power of AI. The Rabbit R1 goes beyond generating text responses. It generates actions on behalf of users to help them accomplish tasks.

Features and Technology

The Rabbit R1 features a 2.88-inch touchscreen display. In addition, it runs on the company’s proprietary Rabbit OS. Based on a ‘Large Action Model’ (LAM), Rabbit R1 differs from other AI-based offerings that rely on large language models (LLMs) like OpenAI’s GPT or Google’s Gemini. This model enables the device to understand users’ intentions and behaviors. However, it uses specific apps and reliably mimics those actions.


Pricing and Availability

The price of Rabbit R1 is US$ 199. In addition, it is currently available for pre-order on the official Rabbit website. The company plans to begin shipping the devices by late March. Rabbit has already sold out two batches of 10,000 Rabbit R1 devices. Additionally, it is now accepting pre-orders for the third batch. Further, the company aims to deliver it between May and June 2024.



The Rabbit R1 AI assistant offers a compact and intuitive solution for users seeking a simplified smartphone experience. With its touchscreen display, AI capabilities, and ability to perform various tasks, the Rabbit R1 aims to streamline the user experience. Additionally, it provides an alternative to traditional smartphone apps.

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