In a groundbreaking move, Meta, led by Mark Zuckerberg, has announced its plans to introduce labeling for AI-generated images. In addition, this feature will work across all its social media platforms, including Instagram, Facebook, and Threads.
Meta already applies “Imagined with AI” labels to images produced using its own Meta AI tool. However, the company aims to extend this labeling to AI-generated images created by other major players in the industry, such as Google and OpenAI.
The Need for Labeling by Meta
Nick Clegg, president of global affairs in Meta, has explained the rationale behind this new feature. He emphasized the importance of clarifying the distinction between human-created and synthetic content as technology continues to blur this line.
Clegg stressed the importance of individuals being able to differentiate photorealistic AI-generated content. In order to accomplish this, Meta intends to utilize “Imagined with AI” labels on photorealistic images.
Consistent Approach Across the Industry
In order to establish a consistent approach across the industry, Meta is collaborating with other prominent companies through initiatives. In addition, it includes partnerships on AI to develop universal technical standards for identifying AI-generated content. The company is actively working on creating tools capable of detecting hidden markers within AI-generated images, even those produced by other firms.
However, Meta acknowledges that it can only begin labeling images as “AI-generated” once companies like Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock add metadata to images created using their AI generator tools.
Commitment to Transparency
Meta also acknowledges that it currently lacks the capability to detect AI-generated audio and video from external sources. As an interim solution, the company is introducing a feature that allows users to voluntarily disclose when they are uploading AI-generated video or audio on Instagram, Threads, or Facebook.
This move by Meta reflects the company’s commitment to transparency and user awareness when it comes to AI-generated content. By implementing standardized labeling and encouraging industry-wide collaboration, Meta hopes to provide users with a clearer understanding of the origin and nature of the content they encounter on its platforms.