The most recent kidswear drop in the H&M Innovation Stories campaign, a fantasy-filled, ornamentation-focused collection, is about to be released.
The series, titled “Re-Enchantment Tale,” draws inspiration from astrological diagrams and fantastical animals. In addition, it showcases the advancements made in the realm of creative embellishments.
About the New Collection of H&M
The collection has standout pieces in sand-colored pinks and light blues, including ephemeral dresses and streetwear with an edge.
The designs that stand out include a cornflower-blue dress with rhinestones. In addition, it includes pearl trim, a dusty yellow dress with ruffle trim panels, and a pearl-covered crochet two-piece.
According to a press release from H&M, the edge provided by the pearl-speckled oversized denim and astrology-print tops extends to the accessories, where pearl-studded slides, astrology-charm necklaces. In addition, a beaded tiny bag gives girly outfits an unconventional edge.
Rhinestones and pearls created from recycled plastic display shelves and boxes are among the major breakthroughs. Many dresses, skirts, and blouses are created from recycled textile-to-textile polyester.
However, denim pieces are constructed from a mix of organic cotton and pre-consumer waste cotton. Recycled polyester and recycled brass help to produce the jewelry.
In addition, a recycled plastic resin applied to make sunglasses. Additionally, recycled polyester used to make micro bags.
Closing Note
We wanted to make a lovely and sparkling collection for our second independent Invention Stories collection for kids. In order to meet our target of using only sustainably sourced materials by 2030, we are using embellishments for this collection that are completely recycled.
According to Ella Soccorsi, assortment designer at H&M, We hope this fanciful capsule of adaptable pieces will start talks about circularity and inspire the next generation to imagine.
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From April 13, 2023, the H&M Innovation Re-Enchantment Stories collection for children will be available for purchase online.
