Following the signing of a global licensing agreement with Simonetta, a preeminent luxury childrenswear designer brand, a renowned Italian luxury fashion house. Etro is introducing a line of childrenswear.
About the Kidswear Collection of Etro
The design house announced in a statement that Etro Kids will debut in the spring or summer of 2024. In addition, it will have junior, newborn, and baby lines for kids between the ages of 0 and 16.
Marco De Vincenzo was appointed as the brand’s creative director last summer. He will serve as the collection’s stylistic director. In order to guarantee the line is a “comprehensive expression of the aesthetic references at the core of Etro men’s and women’s collections.”
According to the Italian company, the range will influence by fabrics and shapes from the adult world. Etro Kids will also present a variety of mini-me looks. In addition, the newborn category will include gift bundles for infants from 0 to 12 months.
In addition, Etro Kids will provide leather products and footwear with an emphasis on fabrics, patterns, and embroidery made specifically for ready-to-wear.
Etro’s CEO, Fabrizio Cardinali, stated, “We are excited to announce the new relationship with Simonetta. The world of Etro is filled with hues, designs, and ideas that effortlessly embrace the kidswear market. However, it will strategically broaden the brand’s creative and commercial frontiers.
We are sure that the partnership with such a leading company will further strengthen our vision. In addition, it is to provide customers with increasingly comprehensive and high-quality shopping experiences.
Closing Note
Simonetta Group CEO Niccol Matteo Monicelli continued, “We are happy to introduce an iconic Maison as Etro among our licensees. This is a new step for our organization, thanks to a project that inspires from the perspective of the product and Italian style, once again affirming its status as a global reference platform in the childrenswear industry.
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From November, selected department shops, e-tailers, and multi-brand retailers in Italy. In addition, abroad will carry the premiere Etro Kids collection. In addition, a selection of Etro boutiques online at etro.com.
