Louis Vuitton has entered the airport lounge market. The company is collaborating with Qatar Airways and Michelin-starred chef Yannick Alléno. Thus, to build its first brand lounge in the Doha airport. The action shows Louis Vuitton’s dedication to bringing its luxurious offerings to new settings.
Louis Vuitton has improved the lounge experience by adding refinement, emotion, and exclusivity into its meticulously curated settings. In addition, the setting itself is distinct from traditional business-class or first-class lounges.
About the Lounge by Louis Vuitton
The lounge offers a personalized brand experience that effortlessly ties in with the company’s range of services and goods, going beyond simply acting as a waiting place. The presence of a Michelin-starred chef and various facilities enhances the brand’s entry into high-end hospitality.
The Dior-owned business now has a spa in the same airport, joining the LVMH-owned business.
Louis Vuitton hopes to improve the whole experience for its customers with the help of its textured banquettes and mosaic floor. There is little doubt that luxury brands are aiming their marketing at consumers wherever they may be, whether they are perusing the brand’s stores for clothes, art, and products or waiting to fly.
Closing Note
Doha Airport is stepping up its luxury game as well. In addition, it is hosting a Fendi Boutique with the first Fendi Café in an airport. Additionally, it opens first Ralph’s Coffee Shop in an airport as Louis Vuitton forays into the upscale airport lounge market.
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