Meta-owned WhatsApp has introduced a new feature aimed at simplifying the process of discovering and following channels. With this update, users can now explore content across seven distinct categories that pique their interest.
WhatsApp Streamlined Channel Browsing
Users can browse channels under People, Organizations, Lifestyle, Sports, Entertainment, Businesses, and News & Information. The new ‘Explore’ option. In addition, users can find it conveniently in the ‘Updates’ tab. Thus, this makes it easier for users to navigate the extensive range of available channels.
Global Engagement and Popular Channels
WhatsApp has reported that more than 500 million users worldwide engage with Channels each month. In India, some of the most followed channels feature Bollywood celebrities such as Kareena Kapoor Khan and Katrina Kaif, alongside the Indian Cricket Team, singer Diljit Dosanjh, actor Vijay Deverakonda, and Netflix India. Recently, actor Ayushmann Khurrana has joined the expanding roster of public figures utilizing WhatsApp Channels.
Advancements in AI Capabilities
Beyond the Channels feature, WhatsApp is advancing its AI capabilities. The messaging app will roll out a two-way voice chat function powered by Meta AI. As a result, it will enable users to interact with a chatbot using various voices, including those of popular celebrities. This innovative feature promises to enhance user experience through dynamic and personalized interactions.
WhatsApp Diverse Voice Options
According to WABetaInfo, a reliable source for WhatsApp updates, the AI voice chat feature will offer users a selection of voices that vary in pitch, tonality, and accent. On Android, the feature is not available for beta testers. However, initial offerings will include voices with UK and US accents, as well as those of influencers and celebrities.
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A Continuation of AI-Driven Initiatives
This development builds upon Meta’s previous efforts to integrate AI-driven personalities into its messaging services. Last year, Meta launched custom AI chatbots on Messenger, designed to replicate the personas of various influencers and celebrities. In addition, the upcoming voice feature for WhatsApp seems to be a natural progression of these initiatives. As a result, it will aim to deepen user interaction through AI-powered conversations.
