TikTok introduced a new feature to enhance the connection between its platform and popular music streaming services. This feature, called “Share to TikTok,” allows users to directly share tracks from Apple Music and Spotify to TikTok. Users can post these tracks to their For You feed and Stories, or send them via direct messages (DMs).
TikTok Enhanced User Engagement
The shared content can include music-related items such as tracks, albums, and playlists. In addition, they all link back to the respective streaming service. This integration enables users to seamlessly navigate between their favorite music apps and TikTok. As a result, it fosters deeper engagement with the music they love. TikTok has already been influential in shaping music trends, In addition, it allows users to add music clips to their videos, which often leads to viral trends.
With the “Share to TikTok” feature, users can utilize TikTok’s green screen feature or Photo Mode to creatively showcase the music content they share. Spotify users can share by tapping the “Share” button or the share icon on the “Now Playing” screen. Similarly, Apple Music offers a Share Sheet that presents options to post videos, and photos, or share music via messages.
Impact on the Music Industry
TikTok’s growing influence on the music industry is significant. As reported, songs that gain traction on TikTok frequently appear on the Billboard Hot 100 or Spotify Viral 50 charts. Approximately 67% of TikTok users are likely to seek out music after hearing it on the platform. The app’s relationships with music labels and artists ensure a steady stream of new releases. Thus, it further solidifies its role in music discovery.
Previously, TikTok’s parent company, ByteDance, explored launching its streaming service, TikTok Music. However, it decided to focus on enhancing music discovery within its existing app. The introduction of “Share to TikTok” is part of TikTok’s ongoing commitment to support music discovery and artist promotion in collaboration with music streaming services. Ole Obermann, TikTok’s Global Head of Music Business Development, emphasized that this feature will promote artists and tracks effectively within the TikTok community.
TikTok Collaboration with Other Platforms
This new feature also aims to ease tensions with streaming services, as TikTok now actively facilitates traffic between its app and these platforms, rather than competing with them. Lindsey Kelt Zikry, TikTok’s Global Product Partnerships Lead, highlighted that this integration allows for seamless sharing of content, enhancing creative expression for users and creators alike.
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In addition to TikTok’s new feature, Spotify has expanded its sharing capabilities. Additionally, it recently partnered with Meta to allow users to share songs from Instagram directly to Spotify.
