Sunspel, a British luxury brand, has opened a new store in New York as part of its ongoing US expansion strategy.
The shop cites “growing US demand” as the primary motivator for opening the store. The store locates on Madison Avenue in the city’s Upper East Side.
About the New Store of Sunspel
According to a press release, the 810-square-foot area reflects Sunspel’s “refined luxury style.” In addition, it is home to the company’s premium basics.
Additionally, it includes a complete line of men’s and women’s clothing, including its Riviera Polo Shirt, which James Bond once wore.
Nicholas Brooke, owner, and CEO of Sunspel, commented on the opening: “Opening our new boutique on Madison Avenue is a crucial aspect of that goal. The US is an integral piece of our international growth strategy.
Although there has always been a healthy e-commerce sector, we truly believe that customers should be able to touch it. In addition, they can feel the quality of our items in order to get the entire brand experience. We are eager to receive new and returning customers at our new Madison Avenue location.
Closing Note
Sunspel has previously partnered with the department store Barneys New York. In addition, it had earlier offered the brand’s clothing. Additionally, this represents its return to the famous shopping strip.
The brand now has eight independent stores in London. In addition, it carries in department stores around the US, Canada, Sweden, and France. It also expands Sunspel’s expanding retail base in North America and beyond.
