Spotify is introducing the “DJ” AI tool. In addition, this tool is only for its premium users in the UK and Ireland.
The function promotes music discovery by playing curated music. Additionally, it provides AI-powered English commentary. Using the AI DJ is similar to listening to a radio DJ in many ways.
In February, the business initially made this function available to premium members in the United States and Canada.
The company discovered after the tool’s launch that Gen Z consumers. In addition, the consumer made up 87% of DJ users who liked the new DJ feature.
Additionally, the business discovered that users of the AI DJ devote 25% of their listening time to the feature on a given day.
How does the new Spotify feature work?
Users can touch on the AI DJ button to change moods or genres. However, the DJ plays music automatically. The functionality learns more about user preferences as they listen more, much like any AI-assisted technology.
Both iOS and Android have access to the AI DJ capability. By tapping on the DJ card in the Music Feed, users can get to it.
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According to Spotify, Xavier, “X” Jernigan is the inspiration for the DJ’s voice, the department’s head of cultural alliances. For instance, it mentioned that viewers of the feature will learn when Arlo Parks’ newest album, “My Soft Machine,” is released at the end of the month. In the future, Spotify might use this function as a new source of income to advertise new albums on the service.
