The partnership between Shutterstock, Inc. and NVIDIA will train specific 3D models to generate AI foundation models for generative 3D assets from straightforward language prompts. Shutterstock, Inc. is a leading worldwide creative platform for transformative brands and media enterprises.
With the help of a groundbreaking partnership, 3D models will be trained with Shutterstock materials utilizing NVIDIA Picasso generative AI cloud services to transform the text into high-fidelity 3D content, cutting development time from hours to minutes.
About the AI Foundation Models
The new NVIDIA-powered generative AI capabilities will be the newest addition to Creative Flow. In addition, it is an extensive toolkit created to power the most seamless creative experience conceivable when the models will release in the upcoming months on Shutterstock.com.
The text-to-3D capabilities will be made available on Turbosquid.com. In addition, the NVIDIA OmniverseTM platform for developing and running 3D industrial metaverse applications.
According to Shutterstock CEO Paul Hennessy, “Our generative 3D relationship with NVIDIA will power the next generation of 3D contributor tools. In addition, it will drastically reduce the time it takes to produce wonderfully textured and organized 3D models.”
“This groundbreaking collaboration advances our approach of utilizing Shutterstock’s enormous metadata repository to advertise new goods, services, and content.
We can take advantage of incredibly sizable market potential by fusing our 3D content with NVIDIA’s foundation models. In addition, by employing our respective marketing and distribution networks.
He added even with today’s professional software tools, building a comprehensive, high-quality 3D model from start may be difficult and time-consuming.
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The complexity of the task can take days or even longer depending on the intricacies of the model when content consists of models for usage as a digital twin, where exact precision is essential.
How will Shutterstock help NVIDIA?
Shutterstock will assist 3D artists in the creation of object shapes, assist with object unwrapping, and generate textures and materials. In addition, it will even produce fully finished 3D models for non-3D users that are suitable for use in many applications. Additionally, it will create platforms by building custom models with the NVIDIA Picasso generative AI cloud service.
“The transformative capabilities of generative AI make it possible for software makers. In addition, it will help enterprises to build tools that use straightforward text prompts to create 3D assets for digital twins, simulation, and design. Additionally, saving artists a tremendous amount of time and effort,” said Greg Estes, vice president of NVIDIA Developer Programs.
The NVIDIA Picasso generative AI cloud services will enable developers to create a tool that can automate most of the laborious work for artists. In addition, it will allow them to spend more time exploring new ideas and honing their notions.
Shutterstock will pay artists through its Contributor Fund for the role their IP plays in training the generative technology as part of its responsible AI focus and in correlation with sales of the personalized 3D models on Shutterstock’s platform.
