Shop Cash is a brand-new rewards program coming to Shopify’s Shop app, the e-commerce platform. Shopify is supporting the new initiative. In addition, it gives customers 1% cash back on purchases made through its Shop Pay online checkout service.
About the Reward Program of the Shop App
After making a purchase, customers will notice that their incentives have appeared in their Shop Pay wallets. These bonuses can use to offset future purchases made through the Shop app. In addition, customers will use their Shop Cash balance with their preferred payment method when making a purchase.
According to Shopify, the Shop Cash rewards program will be accessible right now on all qualified Shop Pay purchases. However, it is only available for U.S.-based merchants and customers.
How will this work?
Shopify is having its first Shop Day event today to mark the launch. In addition, it is giving away more than US$ 1,000,000 in Shop Cash. The business collaborates with a small number of retailers, such as MrBeast and Monday Swimwear, to distribute unique connections with their followers on social media.
By clicking on those links and making purchases directly in the Shop app, customers can redeem Shop Cash. Once claimed, their Shop Cash can use for up to 30 days, according to the business.
“Shop is reaching a turning point with this. According to Harley Finkelstein, president of Shopify, “It has developed into an outstanding tool. In addition, it enables consumers to discover excellent companies, check out with just one swipe, and track orders in real time. Shop Cash is the next step in the evolution of Shop, bringing more consumers into contact with independent brands and rewarding them for being devoted customers.
Closing Note
In 2020, Shopify introduced the Shop app. In reality, the app is a redesign and upgrade of Arrive, a tracking software for packages from Shopify merchants and other shops. The shop offers the same package monitoring features. However, it also enables customers to look through a feed of suggested products, and discover more about various brands. Additionally, they can make purchases via Shop Pay.
According to the company, 44% of items placed through the Shop app are repeat purchases. In addition, Shop Pay can increase conversion by up to 50% compared to guest checkout.
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A few weeks prior to the introduction of the new rewards program, Shopify teamed with Israeli B2B payments startup Melio to introduce a new bill pay service. In addition, it will enable its merchant customers in the United States to manage their spending and vendors through its platform.
