As part of its ongoing circular Reselfridges initiative, luxury retailer Selfridges has launched a new season-long campaign. In addition, the campaign is to explore new forms of retail experiences related to secondhand and circular shopping.
About the Campaign of Selfridges
Dubbed ‘Worn Again,’ the campaign encapsulates a program of collaborations and events. In addition, it will allow customers to participate in several experiences at Selfridges London, Manchester. In addition, they can participate in Birmingham stores and on its website.
Among the activations is that of secondhand space The Edit, where shoppers can purchase secondhand clothing with expert service. Vinterior is a pre-owned furniture marketplace that will launch a physical destination in the London store.
In addition, the Stock Market a concept located in Selfridges’ Corner Shop, where items can value, exchange, and repaire in a space reminiscent of a trading floor.
As part of the campaign, Selfridges will also expand its rental offer. In addition, it will make the subscription service a permanent fixture at its stores.
Through the program, customers can sign up to rent a curated edit of garments or opt for ‘Rent to Buy’ and ‘Buy Now.’ Thus, it will allow them to purchase select rental items.
Designer brands will also be participating in Worn Again, namely Marine Serre and Coach, each of which will operate their own temporary spaces to showcase their own take on circular fashion.
Closing Note
Marine Serre unveiled a residency in Selfridges’ Corner Shop, set to span until May 14, where an array of pieces from the designer’s SS23 collection will display. In addition, a team will be on hand to upcycle and custom-make t-shirts.
The coach will also host its own pop-up where its newly unveiled sub-brand, Coachtopia. The label focuses on reimagining the product lifecycle, following circular practices to make its collections.
