Primark unveiled the latest line in cooperation with Netflix. In addition, on the basis of the platform’s well-liked Bridgerton series.
About the Latest Collection of Primark
The 23-piece collection is currently available in a few Primark locations worldwide. In addition, it consists of a variety of officially authorized things inspired by Shondaland’s creation. These include womenswear, nightwear, accessories, home goods, and stationery.
This is the most recent partnership the retailer has had with its dependable streaming partner Netflix. In addition, in 2011, it was first formed.
Since then, the pair has created a number of collections inspired by Stranger Things. In addition, it is another well-liked show on the platform. Additionally, most of these have sold out and helped Primark do well in the fashion and leisure categories.
Closing Note
Director of licensing at Primark Sarah Jackson commented on the latest partnership in a press release: “We are thrilled to engage with our license partner Netflix once again on our new Bridgerton collection. In addition, it is likely to be a fan favorite.
“Customers can get their taste of the Regency era. Additionally, they can feel like royalty at a wonderful value price point. It includes everything from delicate flowery nightwear to sumptuous stationery and homeware.
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Watch this space as we continue to work successfully with Netflix on new and exciting projects in the coming future.
