The latest search agent of Microsoft, Bing Talk, uses OpenAI’s GPT-4. In addition, it is “exploring” the possibility of including advertisements in its responses.
As such, there is an identification of these sponsored responses. However, it raises the question of how far we’ve really progressed from the outdated search engine advertising approach.
In a blog post published today, Microsoft acknowledged that this is happening, albeit in an experimental manner.
Since a few weeks ago, ads had been mentioned anecdotally, but Debarghya Das of Glean was able to capture them in the wild in a tweet today.
Others noted that although the adverts have been around since the service began. However, not all users have access to the ads.
How will the Microsoft bing ads look?
Microsoft claims that the purpose of including advertisements inside the responses is to share ad income with partners. These partners are those who have added to the chat’s answer.
Additionally, it is quite evident from this declaration that Microsoft intends to use ads to subsidize the new AI experience of Bing Talk.
The particular details of how Microsoft intends to manage the number of adverts are just unavailable. However, if there are too many advertisements in one response, people may stop using Bing Chat.
There is also a question as to whether the advertisements will remain confined to the in-text ad boxes or if they will eventually become larger.
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Closing Note:
Microsoft claims that by integrating rich captions into Bing Talk. Additionally, the company hopes to increase traffic to the publishers. The tech behemoth hopes to boost publisher revenue in this way. In conclusion, the new AI search agent undoubtedly has many plans for the future.
