Instagram announced the launch of two brand-new ad products, Reminder Ads and Search Result Ads. These two products will provide businesses with ways to get found and exposure.
The Instagram Reminder Product
Instagram teamed up with companies like Starz to test out a novel ad structure. This will make it easier for companies to alert customers to upcoming events or product launches that may interest them.
Reminder ads are now a feed option accessible to all advertisers, enabling them to raise consciousness and create excitement. In addition, it will encourage consideration of impending events.
The working of Reminder Ads
Instagram will notify users three times—one day beforehand and 15 minutes before the event. In addition, at the exact time—if they opt to receive helpful notifications.
The Instagram Search Results Ads
Instagram is starting to test ads in search results. It is in an effort to target users actively looking for businesses, products, and content. When users tap into a message from search results, advertisements will appear in the feed that they can scroll to. In the upcoming months, they intend to make this location available worldwide.
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Closing Note
The new ad solutions give businesses on the platform more exposure. This will allow them to reach a larger audience and prospective clients who may not have previously known about them. Additionally, the ads can raise brand recognition, spur event attendance, or support new product launches. Further, this will offer advertisers the flexibility to customize campaigns to their requirements.
