Instagram, a famous social networking site for sharing pictures and videos, has unveiled new features for its creator marketplace. In addition, the new feature will make it simpler for companies to collaborate with creators.
Instagram stated in a blog post that it was “today revealing new methods to discover and reach Instagram creators by expanding access to brand agencies. In addition, it is testing integrations with top creator marketing platforms.”
The company is expanding Application Programming Interface (API) access. In addition, it will allow brands to find creators on third-party marketing platforms and keep engaging with them. Moreover, brand agencies will have access to the market.
About the New Features of Instagram
Project Briefs and Prioritised DMs are two of the new API features. In addition, it will make it simple for companies to connect with creators. Additionally, publish project briefs directly from outside platforms.
Prioritized DMs:
Brands will now be able to easily access creators in a priority inbox on the creator marketplace without ever leaving their preferred creative marketing channel. Thus, creators enjoy connecting via DM.
Project Briefs:
Companies may now upload organized project briefs directly from a third party to the creator marketplace, utilizing Instagram’s matchmaking features to find the best creators for project collaborations.
How will the new feature work?
With the help of reputable marketing partners like Aspire, Captiv8, and CreatorIQ, Instagram is testing these APIs.
Brand agencies will be able to handle creator partnerships. In addition, they can discover on behalf of their client due to this expansion.
They can identify the people, keep tabs on talks, collaborate with creators successfully, and track development.
Conclusion
The company is testing this access with a select group of partners, including Influence, WPromote, Rickhouse Media, Power Digital, Dentsu, OMG, and Brkfst.
Also Read: https://thecitizenscoop.com/youtube-unveiled-five-new-features/
Brand agencies will be able to locate the best talent for their brand customers thanks to this expansion, track creator interactions in a special folder, collaborate with creators productively and track progress.
