Instacart announced the introduction of a new AI search engine powered by OpenAI’s ChatGPT. Customers can save time and get answers to their shopping-related questions by using the new “Ask Instacart” search feature.
In addition, it also provides individualized suggestions. The new tool is beginning to roll out today. Additionally, it will be accessible to users in the United States and Canada over the next few weeks.
About the New AI Search of Instacart
The new search experience incorporates into the Instacart app’s search bar. In addition, it offers users product recommendations. Additionally, it provides details on product qualities, dietary restrictions, and other topics. Using data from previous purchases, Ask Instacart combines personalized inquiry prompts. Thus, it informs customers about their wants. Additionally, it entices them to try new products.
How can users use this feature?
Users can utilize Ask Instacart to ask queries like “What kind of fish is similar to salmon?” and “What side dishes should I serve with lamb chops?” Additionally, users can pose queries like “What are some good sauces for grilling chicken?” or “What are some dairy-free snacks for kids?”
According to JJ Zhuang, chief architect of Instacart, “A basic question like ‘What’s for dinner?’ is among the most challenging for families around to answer. “Ask Instacart can help customers answer all of their food questions. In addition, it will deliver the ingredients for the ideal meal in as little as an hour,” the company’s website states. “This includes decisions about budget and dietary requirements. In addition, it includes cooking skills, personal preferences, and so much more.”
Instacart Gaining Popularity Among Users
Before the debut of the new AI-powered search interface, users of Instacart could look up items, retailers, and recipes using the search bar. With the addition of this new function, Instacart is attempting to make its app more of a one-stop shop for meal preparation.
In the past, users probably would have utilized Google to research specific suggestions for snacks or BBQ necessities before visiting Instacart to place an order. By allowing users to enter these kinds of queries from within its app, Instacart is now completely eliminating the first stage of that procedure.
After introducing an Instacart plug-in for ChatGPT that allowed consumers to express their food demands in natural language and subsequently shop for products, the firm recently launched Ask Instacart.
Closing Note
Since its release last year, OpenAI’s ChatGPT has taken over the internet. Thus, it makes AI an increasingly popular topic. As a result, several businesses, like Google and Microsoft, are adding AI-powered capabilities to their goods and services.
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It’s not surprising that Instacart wants to do the same with its most recent addition, given that well-known applications like Snapchat, Yelp, Duolingo, and Discord have introduced ChatGPT-type features to capitalize on the rising interest in AI technologies.
