A line of digital wearables by the digital fashion company House of Blueberry. 1990s romantic comedy inspires the new digital wearables. Paramount Consumer Products distributes Clueless under licensing.
About the New Collection of House of Blueberry
A pop-up shop inside the House of Blueberry Experience will debut the 15-piece collection on Roblox. It will include ensembles modeled after the timeless attire worn by Cher, Dionne, and Tai in the popular movie. In addition, it includes Cher’s yellow plaid costume and red dress and boa.
In a statement, House of Blueberry’s chief creative officer Ashley Hopkins said: “As a huge Clueless fan myself, it’s a pleasure to lead the design process for this relationship. The Y2K motif that our users adore both virtually and in real life fits perfectly with the classic looks from the movie. Thus, I believe that the collection will truly appeal to our Roblox community.
Closing Note
The Clueless x House of Blueberry line is available for purchase in an immersive 3D pop-up store. In addition, it has an interactive showroom modeled after Cher’s famous wardrobe.
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It is the top metaverse fashion brand with over 20 million digital assets sold across platforms. In addition, it includes Roblox, The Sims, and Zepeto, House of Blueberry, created in 2012.
