The newly relocated Hollister store in London’s Soho has opened. It features the company’s assortment of clothing and accessories for both men and women.
The area appears to tailor to the Gen-Z demographic. In addition, Hollister is increasingly aiming for its revamped brand strategy.
About the New Store of Hollister
The managing director of EMEA, Jonathan Steinitz, stated in a press release: “We are delighted to be establishing a new Hollister store on Foubert’s Place in London’s legendary Soho area.
It has a cheerful facade and a welcoming interior. In addition, it highlights the product selection against a backdrop of cool blue and white tones. Additionally, it has warm wood fixtures and textured walls. Further, this new site welcomes both local Londoners and tourists.
This store idea offers a seamless omnichannel experience with a central click-and-collect section. In addition, it gives orders in-store and same-day delivery possibilities. It also has an easy-to-shop layout.
On May 18, the company will host a launch party for customers. In addition, customers can choose to have Hollister cargo trousers customized by London-based illustrator Jasmin Sehra.
Closing Note
It happens at a time when Abercrombie & Fitch Co., the organization that owns Hollister, is attempting to increase the retail presence of the brands in its portfolio in the UK after just opening the first independent Gilly Hicks store.
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Additionally, the group announced that a second Hollister store would be opening in Liverpool, with additional information to follow.
