Heirloom Amalgam, a company situated in New York City, is officially entering the lifestyle fashion market.
The brand launch also introduces the distinctive Archetype Collection. In addition, a core capsule with prices ranging from 160 to 500 dollars.
Neutral basics like t-shirts and sweatpants from The Archetype Collection are modeled after streetwear from New York City.
About Heirloom Amalgam
Co-creative director Amy stated in a press release that Heirloom Amalgam is an homage to Scott. “Having spent more than 25 years together,” she said.
Heirloom Amalgam is a comprehensive umbrella for our upcoming creative efforts. In addition, it’s more than just a garment brand. It’s our apparel and our carefully picked vintage shop. We’re establishing a community.
In addition to its ready-to-wear selection, Heirloom Amalgam is working to open a vintage showroom with over 700 curated “museum quality” pieces, from sportswear to military garb.
The showroom is targeted primarily at industry professionals wanting to source trends for fashion editorials and film usage and will only be open by appointment and invitation.
Founders
Scott and Amy Burr, a husband and wife team, founded Heirloom Amalgam as their venture into ready-to-wear. In addition, with the goal of developing versatile lifestyle clothing for workdays and weekends.
The Burrs, who have roots in Mississippi and a vintage past, were drawn to Heirloom Amalgam by their years of curating and love of fashion.
