The Floorr launched earlier this year with a mission to transform the digital styling experience for personal shoppers and stylists. As a result, it will provide them with the tools to manage and expand their businesses in a fiercely competitive environment.
Innovative Styling Tools by Floorr
The company offers a range of innovative tools. In addition, it includes the recently introduced Styling Sessions. Additionally, it will enable stylists to create complete outfit looks using products from The Floorr’s marketplace. Further, they can upload images or take pictures of in-store items on their phones.
Funding and Backing
The Floorr recently secured a $1.7 million pre-seed funding round, with backing from industry luminaries such as Net-a-Porter co-founder Carmen Busquets and jewelry designer Nigora Tokhtabayeva. This investment underscores the confidence in The Floorr’s vision and potential.
Industry Expertise
Lupe Puerta has observed the growing trend among luxury brands to enhance their one-on-one styling experience through digital platforms. She had previously worked at Harrods and Net-a-Porter.
Floorr Empowering Stylists
The platform equips stylists with a comprehensive sales dashboard. Thus, it will provide valuable analytics on clicks, orders, items sold, and weekly/monthly earnings. It will further empower them to make informed business decisions.
Luxury Partnerships
The Floorr offers stylists and clients access to an extensive selection of luxury items, with plans for further expansion. This is with through collaborations with prestigious retailers. Additionally, it includes Bergdorf Goodman, Browns, Chloé, Farfetch, Neiman Marcus, Net-a-Porter, Saks, and SSense,
Commission Structure
Personal shoppers receive an 80% commission from sales. In addition, it is significantly higher than the industry average. As a result, it will provide them with a lucrative opportunity to thrive in the digital styling landscape.
Client-Focused Approach
The Floorr facilitates remote connections between luxury fashion enthusiasts and stylists. Thus, it caters to a discerning clientele comprising business professionals and Hollywood celebrities. Additionally, it has an average order value of US$ 2,500 and a recent high of US$ 130,000.
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Future Developments of Floorr
Looking ahead, The Floorr has plans to launch an Android version of the app by the end of 2024. In addition, it will introduce video chat capabilities. As a result, it will further enhance the digital styling experience for both stylists and clients.
