The ergonomic and wellness footwear company FitFlop has started its US expansion program. In addition, by opening its first location on Mercer Street in New York.
The launch is a component of the footwear company’s strategy for expanding its worldwide retail presence. In addition, it calls for “an aggressive rollout” in India.
With its partner Metro Brand after it obtained long-term financing from unaffiliated lender Aurelius Finance Company to spur growth.
About the expansion of the Fitflop store
According to a statement from Fitflop, physical retail is still an “integral part of the company’s mission to deliver an enhanced brand experience to customers.
In addition, its aim is to reach new audiences,” even though technology, ergonomics, and comfort are at the core of its product.
“This is a definitive moment in the history of our brand as a new chapter begins with the opening of our first standalone store in the region.
In addition, it is the first in the world with our new retail concept,” said Gianni Georgiades, chief executive of FipFlop.
The store on Mercer Street represents our intention to introduce our vision to the US. Additionally, it is our own small piece of New York.
The brand-new “bright, light and optimistic interior” retail concept was created in partnership with the design firm Checkland Kindleysides for the business’s 802 square foot New York location. In addition, the store highlights its new modern marketing campaigns and brand attitude.
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Closing Note
A “versatile” shop fit is also part of the design, allowing the area to expand along with the company’s product lines as they grow, including its new kid’s line and fashion line.
