Web-based design platform Canva is introducing a colossal suite of new brand management products and AI-powered design tools focused on helping entire workplaces streamline their content creation process.
Announced today at the Canvas Create event, most of these new design features will create content like presentations, social media graphics, and advertising materials more accessible to those without professional design experience.
The idea will leave graphic designers free to tackle more pressing tasks. The number of features announced is impressive and could challenge Adobe’s ubiquity in some offices.
About Canva New Update
A new Brand Hub is being added to Canvas Visual Worksuite, providing tools meant to help users remain consistent with their organizations’ visual identity.
Instead of a shared drive and endless Slack messages to designers, users would now create a Brand Kit with company-specific assets like logos, fonts, colors, and design guidelines.
Brand Folders would be set up to group assets together for specific events, campaigns, and projects. In addition, Brand Templates would allow designers to create pre-branded reusable templates for more repetitive tasks like email campaigns.
Canva has some additional tricks that separate this from other cloud storage solutions. Administrators can set some permissions to ensure any content being created in Canva remains on-brand, restricting non-approved fonts and colors.
The Features
Admins can also approve workflows directly within Canva prior to publishing to prevent multiple drafts from being saved and reviewed elsewhere. There’s also a new “Magic Replace” tool that can replace an asset across all designs with one click if users need to update an outdated logo or branded graphic.
The Magic Replace tool is just one of several new AI-powered features coming to the Canva Visual Worksuite. All of them are titled “Magic,” which can get a little confusing when some of the descriptions are similar.
“Magic Eraser” should be able to remove anything that users don’t want in an image, whether it’s people in the background or an unnecessary object. On the other hand, “Magic Edit” enables users to swap an object with something else entirely using generative AI.
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A new translation feature automatically translates any text in a design to over 100 different languages. In addition, the video footage feature can match the beat of a soundtrack without any manual edits.
Conclusion
Canva said that it uses a mix of different AI models as the foundation for these features in addition to building its own systems. Finally, the design platform has added 953 new fonts and a host of non-workspace-specific tools.
New editing features for layouts, layers, styles, and gradients are available to jazz up the designs. Additionally, users can generate alt text for images directly within Canva.
