Boohoo, a fast fashion retailer, partnered with Pantone, a color expert. Together they will launch a new collection in support of Mental Health Awareness Month,
To tie this into it, the team members chose hues that were “vibrant” and “mood-enhancing” for a “purposeful product.” In addition, it aims to promote a good outlook. Additionally, it urges customers to “connect emotionally through color.”
About the Collection of Boohoo
The 13 various styles and eight colors are in the Boohoo X Pantone collection. In addition, this includes “Poison Green.” It promotes “balance.” Additionally, the “Love Bird” collection encourages “new growth.”
The clothing line consists of bodysuits, towel co-ords, and jogging sets. In addition, it includes matching tote bags.
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Closing Note
Penelope Armstrong, the design manager at Boohoo, stated in a press release: “We are happy to join with Pantone to provide customers with mood-enhancing outfits.
“Whether you choose a head-to-toe color pop or a mix and match of your favorite colors, this collection gives our customers that much-needed dopamine stimulus.”
