The second phase of luxury French design house Balmain and water company Evian’s partnered to launch a collection of ready-to-wear capsule clothes and accessories. In addition, it combines traditional sporty silhouettes with delicate pastel hues.
The couture gown and limited-edition bottle were presented as part of Paris Fashion Week in October.
In addition, the Balmain x Evian collection is the first line created between the two companies.
Additionally, they will offer global online and in-store purchases at the opulent fashion house.
About the new ready-to-wear capsule
Olivier Rousteing and his design team for Balmain created the 19-piece collection.
In addition, it encompasses ready-to-wear and accessories. Additionally, it includes outerwear, swimsuits, T-shirts, sweatshirts, and bags.
According to the brand, the striking capsule plays with fresh interpretations of soft pastels and gradient dye treatments. However, drawing inspiration from the Evian universe and the pleasures of summer.
In order to showcase the “powerful possibilities of a future world of fashion sustainability,” Evian also emphasizes that various eco-friendly techniques, materials, and innovations helped in creating the limited-edition collection.
The assortment of swimwear, tees, hoodies, bombers, trucker jackets, and jeans all use GOTS-certified organic cotton, FSC-certified viscose, and many GRS-certified recycled materials.
The highlight of the launch
The Balmain atelier designed the highlights. In addition, it includes a short blue dress with embroidery made from viscose. Additionally, the Forest Stewardship Council certified the designs.
Further, a reimagined Balmain ‘Blaze’ handbag made from 100% recycled polyethylene terephthalate for the handle and lock made from recycled Evian waste (Evian rPET flakes) did not meet circularity standards.
Other eye-catching designs include a bottle holder with thick chain accents. In addition, it has an oversized denim trucker jacket with pink and blue gradient buttons. Additionally, it has a printed shopping bag made of clear recycled PVC.
In a statement about the partnership, Rousteing said: “Balmain’s first partnership with Evian helped demonstrate how sustainable practices can lead to remarkable results.
But for me, that was just the beginning. There is simply so much more that all of us in the fashion industry should be doing right now if we want to keep generating beauty while respecting the beauty of this earth.
Closing Note
People can shop the limited-edition Balmain x Evian line on Balmain.com and in a few international retailers. Prices range from 50 pounds for a glass bottle with two brands to 4,850 pounds for an embroidered garment without sleeves.
