The first real retail store for the London-based brand Aries is now open in the nation’s capital.
The two-story, 4,000-square-foot store locates in London’s vibrant Soho neighborhood. Aries’ first physical store. In addition, it offers a cutting-edge experience by fusing its co-ed fashion ideals with carefully curated artistic ideas.
Aries’ distinct culture will bring to life through the brand’s exclusive partnerships. In addition, it will bring in-store exhibits with worldwide partners.
The Detailing of the Aries Store
A straightforward design aesthetic that combines British and Italian workmanship dominates the room.
Strong cement floors are juxtaposed with custom wooden furniture that has an easy-going appearance.
A large scaffold staircase with beautiful leather details and modern marble trim connects both floors.
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Additionally, the permanent Paperboy pop-up will locate within the Aries store. In addition, it will be the first location of the Paris-based coffee shop outside of France.
Closing Note
In association with Aries and East London’s Dark Arts Coffee, the on-the-go café will provide the sandwiches that have become synonymous with Paperboy and coffee.
The public can visit Aries’ store in London starting on April 17, 2023. From 11 a.m. until 7 p.m., stop by 31 Great Pulteney Street, London, W1F 9NN.
