Amazon announced the launch of “Amazon Anywhere,” a brand-new interactive shopping experience. The service extends Amazon’s online marketplace to video games and smartphone applications. In addition, it started with Niantic’s brand-new augmented reality game Peridot in the real world.
About the New Amazon Anywhere
Users of AR, mobile, and gaming applications can browse and purchase real things from Amazon without ever leaving the game or app due to Amazon Anywhere.
Players of Peridot can now buy t-shirts by connecting their Amazon accounts to the game. Peridot is a pet simulator that entirely takes place in augmented reality (AR) for context. User peridots can be fed to, amused by, walked with, bred, and socialized.
Users can find Peridot-branded items like T-shirts, sweatshirts, and phone accessories. In addition, they can throw cushions with artwork of magical animals from the game after smoothly integrating their
How will this new feature work?
Amazon account to Peridot, the business claimed in a blog post. “Users will see the same familiar product details, images, availability, Prime eligibility, price, and estimated delivery date as they would in Amazon stores.”
When users click the “buy” button, they can complete their purchase without leaving the game by logging into their linked Amazon account.
Similar to other Amazon purchases, the products will deliver to them. In addition, they can track and manage orders using the Amazon app.
The majority of purchases made in virtual worlds are now restricted to in-game digital things and virtual currency. However, Amazon wants to start giving customers the choice to purchase tangible goods. Thus, it launches a new offering.
Closing Note
The revelation made suggests that Amazon is attempting to interact with users in novel ways in order to broaden its influence outside its online marketplace. The company added American-based retailers to its Buy with Prime service earlier this year.
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The service was initially only accessible to those merchants who already used Fulfillment by Amazon (FBA) to handle their shipping and logistics. It enables third-party retailers to provide Prime perks like free shipping and returns on their own apps.
