UNWTO and AVIAREPS Partnered to launch New Destination Marketing Grants

UNWTO

The World Tourism Organization UNWTO and AVIAREPS declared a partnership to work together. Additionally, this partnership will aid in expanding and developing the foreign tourism industry in a few European UNWTO member nations. We will accomplish this by giving out four study grants and a grant for full-service destination marketing.

A total of five nations selected by UNWTO will receive free destination marketing and study services from AVIAREPS, an Affiliate Member of the UNWTO.

How will the partnership work?

The UNWTO + AVIAREPS Destination Marketing Grant will cover a range of digital marketing services delivered by the AVIAREPS Ecosystem. This will include campaign websites, landing pages, webinars, online press briefings, e-learning courses, and virtual events.

The Digital Ecosystem is the travel industry’s brand-new one-stop marketing hub from AVIAREPS. It enables everyone to promote their location and product to a global audience online using a platform that combines various digital marketing services into a single hub.

UNWTO

AVIAREPS’ matchmaking tool Swayfluence, removes the guesswork from influencer marketing by creating meaningful links between brands and influencers for authentic and effective campaigns, is another service offered through the service portfolio.

The pandemic temporarily halted global travel. However, AVIAREPS moved quickly to expand its service offering by investing in digital innovations.

Modern digital services that are affordable and address the unique challenges encountered by destination marketing organizations are now accessible thanks to these efforts and ongoing consultations with industry leaders.

Hopefully, this collection of digital services will help all nations and regions recover swiftly and sustainably from the pandemic’s effects.

What services UNWTO will offer?

The UNWTO + AVIAREPS Destination Marketing Grant will also provide traditional PR services. Further, it will give the recipient the opportunity to participate in the various AVIAREPS Roadshows conducted throughout different international markets all year long, in addition to the Ecosystem and Swayfluence services.

The AVIAREPS Roadshows put qualified buyers from the travel industry in touch with destination stakeholders in each market for face-to-face, one-on-one business development talks.

UNWTO

The UNWTO + AVIAREPS Research Grants recipients will receive free comprehensive consumer and travel industry research covering several important markets.

A detailed analysis of each market’s positioning and perception of the destination, opportunities, and focus areas to increase travel demand from each, will be conducted in conjunction with the research. The UNWTO will decide on the recipients of the funds.

According to UNWTO Secretary-General ZurabPololikashvili, tourism is one of the most vibrant industries in the world. UNWTO aims to advance innovation and assist education and training at all levels.

We are pleased to assist tourism professionals in Europe in developing the skills and knowledge necessary to market their locations and hasten the recovery with the help of our Affiliate Member AVIAREPS.

We feel honored that the UNWTO selected AVIAREPS as a partner. Additionally, we see it as our duty as good corporate citizens within the industry to provide the best possible support to worthy nations.

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Our Ecosystem was built by our digital marketing experts worldwide using the most recent technology. It has enabled us to keep up with best practices globally and stay ahead of the curve.

We are thrilled to offer the UNWTO-selected nations our newest digital solutions, global networks, and knowledge. In addition, we intend to broaden this partnership to include all geographical areas.

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