Threads, the social network’s app, is rolling out a redesign that keeps your feeds visible on the home screen, as announced by Instagram head Adam Mosseri. The redesign allows you to quickly swipe between different feeds, just like you can on X.
Redesign Rollout and Navigation Improvements
The change is rolling out on Android. In addition, it will launch on iOS in the coming days. As Mosseri stated, “Following is now just a swipe away. Additionally, users can easily swipe between any of their custom feeds. This may look like a small change. However, it should make navigating the app much simpler.”
Recent Threads Updates and User-Requested Features
This latest feature builds on updates that have rolled out over the past two weeks. A few days ago, the social network began testing the option for users to choose their For You, Following, or a custom feed as the default. The test was a long time coming, as users requested the option to set their Following feed as default since Threads’ launch last year.
In addition, Threads rolled out custom feeds last week to allow people to curate feeds around specific topics or certain user profiles. It will now surface more content from people you follow in the app’s “For You” algorithmic feed. Additionally, it responds to complaints from users who want to see less content from people they don’t follow.
Threads Adopts Bluesky-Inspired “Starter Packs”
Threads is also working on a feature similar to Bluesky’s “Starter Packs.” In addition, the company has curated lists of recommended users for people to follow when they first join the app.
All of these changes come as Meta is increasingly seeing Bluesky, a decentralized X competitor, as a serious threat. Meta has been moving quickly to update Threads at a time when many X users are moving to Bluesky. Additionally, it has recently surpassed 20 million users.
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Respond to User Feedback and Bluesky Competition
The social network has been working to appease users. In addition, it is responding to their feedback in an effort to keep them from moving to Bluesky. As a result, it is catching up with Threads in daily active users.