TikTok is presently testing a brand-new shopping function dubbed “Trendy Beat” within its app. Users are able to purchase things that have been popular in trending videos due to this functionality. In addition, this function is currently testing in the U.K. A division of TikTok’s parent business, ByteDance sells and sends items. Tools for removing earwax are one of the things displayed in the purchasing area.
About the Feature of TikTok
TikTok made it clear that it is not testing brand-new e-commerce projects in the U.S. The business is currently placing more emphasis on the growth of its TikTok Shop. In addition, it enables brands to sell their goods directly on the platform. The goal in the U.S. is to increase the selection of retailers on TikTok Shop by bringing in new ones.
The Trendy Beat function is testing outside of the United States. However, there is a chance that it could eventually be expanded there, according to the article. Recently, TikTok submitted a trademark registration for Trendy Beat in the U.S., indicating that the test feature may soon be available. According to reports, the company includes several clothing items in the trademark application. In addition, it contains dresses, scarves, hats, shoes, bathing suits, sleep masks, sweaters, skirts, shirts, suits, and other goods.
Closing Note
According to the source, TikTok’s newest feature marks a break from its present e-commerce strategy. In addition, it focuses on the TikTok Shop marketplace. Additionally, it intends to compete with retail behemoths like Amazon and Shein.
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With the launch of this new feature, TikTok will start selling its own products. In addition, it will allow brands to sell their goods directly on the app through TikTok Shop. The e-commerce strategies used by Amazon Basics and Shein, which market and sell their own well-liked products, are similar to the new model.
