Mango is planning to increase its market share in the United Kingdom. The increase is with a strategic development plan that includes constructing thirteen additional locations in 2023.
About the New Store of Mango
Mango inaugurated its newest location. In addition, it has a 450 square meter space. The store is at Westfield Stratford City.
The company opened new retail locations earlier this year in Leeds, Solihull, and Bristol. Mango anticipates opening more stores in cities. In addition, it includes Milton Keynes, Glasgow, and London in the second half of the year.
The recently opened stores will showcase the New Med store concept. In addition, it is a reflection of the brand’s aesthetic. Additionally, the Mediterranean influences the store.
This design presents the Mango store as a Mediterranean residence with distinct rooms in warm tones. In addition, it has a neutral aesthetic, complemented by using artisanal, sustainable, and natural materials. Additionally, it includes ceramic, wood, marble, grass, and leather. It also places a strong emphasis on architectural integration.
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Closing Note
Mango seeks to infiltrate the southern and central sections of the nation. In addition, it concentrates particularly on big cities like Bristol, London, Manchester, and Leeds. Notably, the brand makes its debut in Brighton with the expansion.
The UK is an important market for the company’s worldwide expansion, according to Daniel López, Director of Expansion and Franchises at Mango. Mango seeks to strengthen its brand image. In addition, it improve its worldwide position by creating a presence in areas where it was previously missing. Additionally, it will secure prime positions within some of the biggest shopping centers in the nation.
