Market leader Ebay has introduced a new program. It will work directly with businesses to increase the range of desirable and collectible luxury goods available on its site.
‘Certified by Brand’ provides customers with a platform to buy officially pre-loved products only available on the website. In addition, they have the goal of encouraging designers and premium brands to boost their resale initiatives.
About the Initiative by Ebay
The project, which Ebay already has in place as part of its ‘Authenticity Guarantee’ campaign, programs complement its works to promote a platform that is more dependable and open.
Customers can purchase watches, handbags, and fine jewelry through the new feature from a selection of luxury brands or brand-approved vendors.
In addition, each listing is branded in a way that aims to make it simpler for customers to recognize listings that are a part of the program.
Brand partners and resellers will also get access to Ebay’s network’s consumer data. They will be able to have a say in how much their resale products cost. Additionally, they will know how their brand is perceived across all of Ebay’s channels.
The initiative is now only accessible to US-based partners and purchasers, with authorized sellers scheduled to roll out in the upcoming weeks.
However, the business, stated that it intended to extend the service to further areas the following year.
Closing Note
“Certified inventory in the resale market is an undeniable opportunity for brands and authorized retailers. Thus, Ebay is the ideal partner for those looking to scale,” Tirath Kamdar, worldwide general manager of Luxury at Ebay, said in a release.
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“Ebay’s Certified by Brand program increases access to both buyers and brands. Thus, enabling them to shop for and market luxury goods with assurance.”
