With the introduction of the bridal rental platform P.S. Rental, the bridal industry has a new disruptor.
The startup bills itself as the first-ever specialized luxury wedding dress and accessory rental platform. In addition, it provides a sustainable alternative to buying clothing that is essentially worn just once.
The successful personal styling platform for brides that the founders of P.S. Rental, Ella Gaskell, and Zoe Graham. In addition, they are both occasionwear entrepreneurs, established during the lockdown. Thus, it is the company’s foundation.
The couple is an authority in the wedding industry, having personally assisted hundreds of brides in finding and purchasing their gowns.
In addition, they collect information from more than 4,500 brides who took surveys on their style platform.
Price of a Bridal Dress on the Bridal Rental Platform
A luxurious wedding gown in the U.K. cost an average of 3,500 pounds. The rentals on the platform charge an average of 30% of the retail price.
For a charge of between 30 and 50 pounds per session, brides can request to try up to three dresses at home from various well-known and up-and-coming designers. The designer include Suzanne Neville, Oscar De La Renta, Halfpenny, Dior, Nikeen Asar, Savin London, and Sassi Holford.
A bride may “book” a dress or accessories up to a year in advance once she has made her decision. Another option is to hire a skilled seamstress for short-term adjustments.
Key Goal of the Bridal Rental Program
The key goals of Gaskell and Graham are circularity and increasing the life of a garment. Once a dress has outlived its useful rental life, one of two things can happen. Either it is fixed and sold on the platform. In addition, it cannot repair. Thus, it is refashioned into a new dress using deadstock materials and components.
I always wanted to rent my wedding dress the idea of buying something you wear once and then sitting in the loft is madness,” Ella Gaskell said in a statement.
I want a stunning dress for my wedding. However, I don’t feel like I have to buy it brand new.
We are launching P.S. Rental since I discovered that the present bridal rental offer does not correspond to what brides seek.
The most expensive piece of apparel a lady will typically purchase in her life is her wedding dress. We are all under pressure to appear our best. Thus, we all spend excessive amounts of money doing it.
Closing Note
Women should feel empowered to retrieve their wedding dresses from storage and recoup some of their costs. It’s time to let your dress do the work for you because we offer full service.
According to Zoe Graham, the best environmentally friendly clothing is the one you already own. So it’s time to share our wedding gowns. In addition, foster a more collaborative atmosphere that all brides can benefit from, regardless of their financial situation.
Also Read: https://thecitizenscoop.com/netflix-and-lacoste-released-its-new-limited-edition-apparel-collection/
“A circular economy is essential to our survival on this planet and is the way of the future. We urgently need to reevaluate our consumption and disposal practices and stop contaminating the planet with our leftovers.
