Twitter is introducing new features for Blue subscribers. The new feature gives the ability to see 50% fewer advertisements in the user timeline than free users. Additionally, it increases search visibility.
Elon Musk had long guaranteed Twitter Blue subscribers a feature that would allow them to avoid seeing as many sponsored tweets. The business has implemented the feature. In addition, it is now available on the “Following” and “For You” timelines.
How will the new feature of Twitter work?
As user scroll, they will notice that between promoted Tweets and advertisements, there are roughly twice as many natural, unsponsored Tweets.
According to Twitter’s explanation of the feature, there might occasionally be more or fewer non-promoted Tweets in between promoted Tweets.
The social media platform made it clear that this feature does not apply to ads that are displayed in replies or on profiles, to promoted accounts and trends, or to events that are promoted on the Explore tab.
Additionally, Twitter stated that the half-ads function would only be available after examining the subscriber’s profile. In addition, given the verification seal.
Apart from anecdotal evidence, it is difficult to confirm whether Twitter’s assertion that paid subscribers will see fewer ads in their feeds is accurate.
Musk previously stated that Twitter was considering adding a more expensive paid tier without advertisements.
The business has modified its priority-boosting perk for Blue subscribers in addition to the ad-related feature. The company previously stated that paid customers would receive precedence in replies.
Prioritized results in conversations and searches are now the feature’s text. According to the Blue subscription’s support page, the paid user receives a “small boost in their ranking” if they engage with a tweet.
Closing Note:
Twitter launched its Blue membership plan internationally a few weeks ago. Despite being widely accessible, data indicates that Twitter hasn’t been able to draw in many paying customers.
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According to the analytics firm SensorTower’s findings, up until the end of March, Twitter had made $11 million from smartphone sales. Although 116,000 people signed up for Twitter Blue in March, earlier this week’s data from Similarweb indicated that less than 1% of the social network’s monthly users are subscribers.
